Beauty Ecom Industry
-Solutions That Solve Our Clients Problems
They develop cosmetics to help people with eczema live healthy painless lifestyles.
They’ve also sold to over hundreds of consumers in their community.
It was important for them to work with a partner who understood how to effectively speak to their customer-base and who could deliver results Despite having a moderately-sized in-house team, they struggled to find a strong media buyer they could trust to test complex funnel strategies and get their sales off the ground.
Everything that they spent in advertising before working with us was by utilizing post-boosts. They didn’t have a process of advertising and had only spent 5k in 2020 without knowing how many sales they were generating.
What We Did:
- Facebook Ads Build
- Facebook Ads Copy & Creatives
- Facebook Ads optimization
- Tracking optimization
- Funnel optimization
After working with us, we were able to track advertising costs and sales showing them reports on their ROI. Something they had never been able to do before.
Their results after six months of working with them were a ROAS of 7X and in sales spending $9,631.10 in advertising.
CPA dropped from $80 to $15 for their cold audience campaigns and remarketing campaigns dropped from $19.52 to $5.67.
For a small brand with little social presence and no advertising history that was a solid start. Now they have tracking, a process for using content in their advertising, and a path for scaling sales.